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Tesla Motors using digital experience to drive sales

May 24, 2012

Tesla Motors is growing its network of retail stores across the United States in preparation for deliveries of Model S, the world's first premium electric sedan. This Friday, Tesla will open its first U.S. store of the year at The Westchester shopping center in White Plains, N.Y., according a company press release.

The store will feature a hands-on exhibit of the Model S drivetrain, a Design Studio where customers can customize their own Model S and an interactive touchscreen experience designed to engage and inform customers about Tesla's advanced technology and the benefits of driving electric. The store will open with four Model S Betas on display.

Model S was designed from the ground up as an electric car, offers a premium ride, great handling and acceleration speeds from from 0 to 60 miles per hour in as little as 4.4 seconds, according to the release. It has seating for five adults and two children in optional rear-facing seats and a 17-inch in-dash touchscreen with wireless capabilities that allows for streaming radio, navigation and Web browsing. Model S is offered with three battery pack options to suit a variety of drivers' needs, and can be recharged using any conventional outlet. Tesla has more than 10,000 reservations for Model S worldwide.

Read more about display technology.