News

Tensator Virtual Assistant blends man and machine (Video)

April 3, 2013

In an age where consumers prefer to interact with technology, contact with an actual human being is becoming an antiquated — and often avoided — concept. But for those looking for the perfect balance between man and machine, or who miss a little bit of the human element, a "virtual" person might do the trick.

Enter the Tensator Virtual Assistant Ultra, a product the company calls a next generation digital signage solution. It creates a projected image and creates the illusion of a real person to convey brand messages, impart information and highlight products and promotions.

With a small footprint of 50cm by 50cm, the Virtual Assistant can fit within an aisle or as part of the aisle end caps. The base unit of the Ultra is made up of interchangeable covers, creating a full surround or three-sided wrap if placed flush against a wall, making it ideal for advertising and promotion, according to a news release on the product.

Other key features of The Tensator Virtual Assistant Ultra include:

• Digital signage-grade networkable media player, allowing the unit to run 24/7, if required.
• Bose sound with voice-tuned amplification.
• A lockable wheel-mounted unit, allowing it to be easily moved to other areas of the store.
• A proximity sensor as standard. Messages are delivered only when there are people within a three-meter proximity of the unit, ensuring sound delivery to the target market.

"We are proud to have led the industry with our original Virtual Assistant offering," said Ajay Joshi, head of media at Tensator. "The Tensator Virtual Assistant Ultra leverages our extensive experience with dozens of airports and retailers who rely on Tensator to deliver the highest quality next generation digital signage offering available today. We are delighted to once again be in a market-leading position by creating a product with the smallest footprint available."

Check out the video below from Tensator:

Read more about digital signage technology in retail.