News

Technology eases clothes encounters

May 11, 2005

The Ottawa Sun: An Almonte startup has developed a technology that will go where few retail salespeople have gone before: the change room.

Invotrax's first product, the Digital Clothing Assistant, uses touchscreen technology to show customers what items are available in the store and help them make wise wardrobe decisions.

For example, if a customer walks into the change room with a shirt, the shirt will appear on the screen, along with information about price, sizes and colors.

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