News

Target, E*TRADE expand in-store relationship

February 28, 2002

MINNEAPOLIS - Customers at nearly two dozen SuperTarget stores nationally will have the opportunity to combine all-purpose shopping with banking thanks to an agreement reached on Oct. 9 between Target Stores and on-line financial services company E*TRADE Group Inc.

Under the agreement, E*TRADE Zones will be opened at 22 SuperTarget stores - which combine retail shopping with grocery stores - expanding the Target-E*TRADE relationship to 43 SuperTarget stores in nine states.

E*TRADE Zones features E*TRADE ATMs along with kiosks that allow bank customers to access information on the markets, E*TRADE content, and financial news networks. The software for the E*TRADE Zones was developed by kiosk software products and services company Netkey Inc.

The E*TRADE Zones are part of a strategic alliance between Target and E*TRADE that began in May of 2000. The first E*TRADE Zone was opened at a SuperTarget in Roswell, Ga.