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Supermarket loyalty programs aim at 'e-relationships'

July 27, 2005

The Wise Marketer: Most grocery loyalty programs now collect e-mail addresses, according to a new report from Retail Systems Consulting. More than 50 percent of the programs surveyed offer online sign-up, while 75 percent of the paper-based sign-up forms ask for an e-mail address. According to the report, this marks a shift toward being able to conduct e-mail marketing campaigns hand-in-hand with in-store loyalty programs.

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