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Summit Research releases new retail report
February 6, 2007
ROCKVILLE, Md. — The Fifth Edition of Summit Research Associates' popular Kiosk Industry Sector Report – Retail was released today. It contains 17 charts including the worldwide installed base, projections for retail kiosk growth through 2009, the most popular types of peripherals used on retail kiosks, the average cost of a retail kiosk by world region, the average length of time a customer uses these types of kiosks and the average number of users per day.
The report contains nine in-depth case studies, with special emphases on digital photography, DVD rental, quick-serve restaurant ordering, product information and instant in-store credit. Although the United States is far and away the largest region both for retail kiosk installed base and projected rollouts, Summit has included a European kiosk: Ikea's product information kiosks located in Barcelona.
Every case study is first evaluated using Summit's Kiosk Evaluation Checklist,which presents a quick overview of each kiosk project. It includes descriptions of the locations within the store, the enclosure, signage, attract loop, user interface, peripherals and any special features that make this kiosk stand out. This is followed by a detailed evaluation of the retail kiosk. Each case study includes a photograph of the enclosure and numerous screenshots of the software interface.
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