January 7, 2014
The street-level digital interactive technology company elevate DIGITAL teamed with the American Red Cross during its recent holiday giving campaign, the company announced in a news release.
Elevate created a custom application for its touchscreen displays that enabled users to donate to the Red Cross via a link sent to their mobile device.
"Our interactive network and technology will provide the Red Cross with a new channel to reach consumers at the street-level," said George Burciaga, CEO of elevate DIGITAL. "We've created an entirely new way to give, with a focus on consumers in high-traffic locations such as shopping centers and other attractions."
Read more about interactive touchscreens.