News

Something new for weddings

March 31, 2002

ATLANTA - Federated Department Stores Inc. is purchasing more than 400 NCR Web Kiosks to provide shoppers with easy in-store access to Federated's gift registry. NCR is also providing project management, staging and installation services.

The Federated gift registry integrates WeddingChannel.com, a comprehensive Internet-based wedding planning resource, with Federated's Gift Registry Alliance, which includes The Bon Marché, Burdines, Goldsmith's, Lazarus, Macy's, and Rich's stores.  When a couple registers with one store, their gift registry is automatically available to guests shopping at any other Gift Registry Alliance store or online.

Guests who visit a Federated Gift Registry Alliance store use the kiosks to access and print the couple's registry. Shoppers can then purchase a gift in the store or use the kiosk to make an online purchase and have their selection shipped with a confirmation card in a courtesy gift box.

The interactive kiosk market will grow at 24 percent per year through 2006, according to international marketing consulting firm Frost & Sullivan. 

Federated first installed units in the Macy's Herald Square store in New York to help shoppers locate merchandise and departments.

Federated currently operates more than 425 department stores in 33 states and Puerto Rico. Federated also operates the Fingerhut catalog. Its annual sales are in excess of $18.4 billion.