News

SoloHealth announces partnership with health insurer

June 28, 2013

Blue Cross and Blue Shield of Georgia (BCBSGa) and SoloHealth have announced a strategic partnership that gives BCBSGa unique access to SoloHealth's network of health and wellness consumer kiosks for personalized member engagement services and highly targeted new member acquisition programs.

Beginning August 1, 2013, BCBSGa's more than 2.4 million members will have access to the bilingual kiosks located in more than 125 select Walmart and Sam's Club stores in Georgia. Financial terms of the agreement were not disclosed.

The partnership allows BCBSGa to offer their members a self-service health and wellness platform that allows for education, information, health tracking, risks assessments, and data capture in retail locations, according to the a news release. Member engagement services include the following:

• Create a customized engaging member experience, allowing for personalized and valuable information and services for members
• Allow members to track and trend their health data; merge member’s updated SoloHealth biometric data and HRA results to leverage and expand existing BCBSGa care management systems
• Expand the BCBSGa retail presence with SoloHealths more than 125 retail locations
• Increase brand awareness and build equity with members across Georgia
• Place additional Stations at customer’s work place to give local functionality for home office workers

"These HIPAA-compliant, bilingual kiosks will provide important health information to users and gives us one more way that we can connect with the consumer," said Morgan Kendrick, president of Blue Cross and Blue Shield, of Georgia.

"This is a nice intersection for us to connect to our consumers where they shop and in some cases where they work. We will deploy 50 of these kiosks at the sites of some of our large-employer clients over the next year. As this relationship with SoloHealth progresses, we see deeper connectivity that has broader market impact and broader clinical impact for our organization and members."

Read more about kiosks in health care.