News

Six Flags, Kodak announce strategic relationship

November 2, 2006

NEW YORK — Eastman Kodak Company and Six Flags announced a long-term strategic relationship under which Kodak will become a Six Flags Corporate Alliance Partner and the exclusive supplier of consumer and souvenir photo products and services to U.S. Six Flags branded theme parks.

In addition, Kodak and Six Flags will cooperate to implement a variety of innovative marketing and promotional initiatives in 2007.

Through this new agreement, Kodak will manage the in-park photography experience at Six Flags parks. Drawing on Kodak's team of expert photographers and state-of-the-art technology from Kodak's Event Imaging Solutions Group, Six Flags guests will be able to create photo memories with friends and family, and with the parks' Looney Tunes and Justice League characters. Guests can then view and purchase imaging products from convenient locations within each park.

Six Flags guests also will be able to access their park photos online after their visit. Guests will be able to share their photos and purchase a wide range of personalized photo products and gifts.

Six Flags is expected to pilot a new program at selected parks in 2007 using Kodak's digital technology to enable guests to send ride photos as e-mail or text messages.

Kodak will provide Six Flags with KODAK Picture Kiosks; digital products and services, such as thrill-ride photo capture systems; and supplies and sales of traditional products, including film and one-time-use cameras.