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Sears launches Web site with easier navigation

September 30, 2003

HOFFMAN ESTATES, Ill. -- Consumers can now find more for their lives at sears.com, the Web site of one of America's most popular clicks-and-bricks retailers. Sears, Roebuck and Co. launched its redesigned Web site with easier navigation and expanded product information, while retaining the popular "Buy Online. Pick-Up in Store" customer option.

Sears has kiosks in the appliance sections of its major stores for customers to access sears.com. Customers can also shop from home.

"Sears.com is now faster, easier to navigate and provides access to more product information than ever before," said Bill Bass, vice president and general manager, Sears Customer Direct.

"Today's consumer wants the freedom to shop retailers in a variety of ways -- in the store, online, over the telephone, or through the mail. Sears provides customers with all of these options."

With about 3,500 models of appliances online, sears.com is a primary destination for appliance shoppers. In addition to being the market leader in online appliance sales, the company estimates that as many as one in five appliance purchases made in a Sears store are influenced by online research at sears.com.

Sears.com is also the leader in online sales of tools, treadmills, and lawn and garden equipment.

Sears.com is a source for the wide range of products and services available from Sears. In addition to researching and buying products, customers can schedule service calls, order replacement parts, access Sears' gift registry or manage their Sears credit account.

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