Retail
Roller raises $50M to advance AI, global expansion for leisure venues
October 23, 2025
Roller, a venue management platform for leisure and attractions businesses, has secured $50 million in new funding to accelerate product innovation and expand its global reach, according to a press release.
The round was led by Insight Partners, which also backed Roller's $50 million funding in 2023, with J.P. Morgan joining as a new investor. The company said the investment will drive AI-powered functionality, expand its financial services offerings, enhance its existing tools and grow its partner ecosystem.
"Delivering value for our customers is what drives us to improve every day," Luke Finn, co-founder and CEO of Roller, said in the release. "This funding allows us to accelerate innovation and support so we can ultimately serve them even better."
The Australia-founded company serves more than 3,000 customers in over 30 countries with solutions for ticketing, point-of-sale, integrated payments, memberships, kiosks and guest engagement.
