News

Rodale, Obscura bring digital kiosk to Boston Public Market

June 18, 2009

EMMAUS, Pa. — Global media company Rodale Inc. announced today the introduction of a digital kiosk to aid shoppers at the Boston Public Market at Dewey Square, sponsored by Rodale and located along the Rose F. Kennedy Greenway. Designed by creative technology leader Obscura Digital, the kiosk, anchored in the center of the Dewey Square Farmers Market, is available for use by the public on Tuesdays and Thursdays from 11:30 a.m. to 6:30 p.m. through Oct. 15.

"This kiosk represents a happy marriage between digital technology and a traditional farmer's market," said Steven Pleshette Murphy, president and chief executive of Rodale. "Deep content and useful features will help visitors get the most out of the market, and by providing a digital display in support of farmers and shoppers, as opposed to distributing paper marketing materials, we demonstrate our commitment to environmentally sound best practices."

"The new kiosk underscores Rodale's leadership role in the organic food movement, its sponsorship of the Boston Public Market at Dewey Square and the RFK Greenway Conservancy and supports the ongoing effort to inspire people to shop locally and live healthy," said Nancy Brennan, executive director of The Rose F. Kennedy Greenway Conservancy.

Based on Rodale's commitment to support both farmers and shoppers with a wealth of in-depth information, Obscura designed a highly interactive touchscreen kiosk. By combining a 42-inch LCD panel with Obscura's customized touchscreen overlay and custom interface, Obscura created a friendly and intuitive experience for shoppers to navigate through a wide range of valuable content.