News

RFID speeds concession payments at Seahawks Stadium

January 14, 2004

DALLAS -- Exclusive Club Seat ticket holders at Seattle Seahawks NFL football games can now spend less time in the concession line and more time catching the action by paying for items with their Seattle Seahawks PowerPay token, featuring radio frequency identification (RFID) technology from Texas Instruments RFid Systems.

Introduced during the 2003-2004 pre-season, 33 percent of the club season ticket holders have opted into the PowerPay program, generating an increase in transaction frequency and revenue for the Seahawks, according to a news release.

Developed by Smart System Technologies Inc. of New York, the PowerPay system allows Seattle Seahawks fans to pay for concession items on the Club Level by simply waving a Texas Instruments RF-enabled keyfob over a PowerPay reader at a point-of-sale terminal.

Payment information is transmitted wirelessly and securely, the release said, and the transaction is processed in seconds. PowerPay users do not have to worry about carrying cash to the game for concessions, and can have their purchases applied to the credit or check card of their choice.

The Seahawks are supporting the program by providing opportunities for rewards and chances to win valuable prizes for PowerPay users, including autographed Seahawks merchandise.