Redbox testing higher-priced DVD rentals
June 30, 2010
Dollar-rental DVD kiosk leader redbox is testing DVD rentals at higher price points in five location markets, according to
hollywoodreporter.com.
The five testing markets include Albuqurque, N.M., where DVD rentals are being price pointed at $1.50; Modesto, Calif. ($1.25); San Diego ($1.25); Spokane, Wash. ($1.15); and Miami/West Palm Beach ($1.15).