News

Redbox premieres free movie night at 7-Eleven

July 22, 2016

Redbox has teamed up with 7-Eleven to offer free movie nights. Customers can get a free movie by purchasing a Big Gulp fountain drink, which comes with a Redbox promo code, according to a press release.

The deal is good through Aug. 31 at participating 7-Eleven locations. The promo code can be redeemed at any Redbox kiosk through Oct. 31.

"We are offering our Big Gulp customers a new level of value, a cold, delicious Big Gulp drink at a great price and the ability to feed their desire to watch newly released summer movies," Laura Gordon, vice president of brand innovation and marketing of 7-Eleven said in the release. "Customers can quench their thirst with a Big Gulp during the hot, busy summer days and relax with a Redbox movie at night."

Redbox ran the same campaign with 7-Eleven last summer and dispensed 20 million free movies.

"Last year's Big Gulp-Redbox movie nights exceeded all our expectations," Michael Wokosin, vice president of digital marketing, CRM and partnerships at Redbox, said in the release. "Summer is the season when studios release some of the year's biggest action films for consumers to enjoy in the comfort of their homes; 7-Eleven proved to be the perfect outlet to reach movie fans across the U.S."