STRATEGIC PARTNERS
December 14, 2017
Redbox has rolled out Redbox On Demand, offering a larger selection of movies and TV shows via transactional video on demand and electronic sell-through, the company announced in a press release. In addition to renting and purchasing at kiosks, Redbox customers can now rent or purchase downloadable content for streaming.
"Redbox customers have asked, and today we're delivering an on demand option that offers them the best of both the physical and digital worlds," Galen Smith, CEO of Redbox, said in the press release. "Redbox provides our customers with choice — the value they want and expect from our kiosks, the instant gratification of on demand rentals and purchases, and the availability of new release content, all without monthly subscription fees."
The new service is available on the Redbox website, the Redbox app for Android and iOS enabled devices, as well as Apple TV, Chromecast, LG and Samsung Smart TVs and Roku.
"The newest release movies are not available in subscription streaming services," said Ash Eldifrawi, chief marketing and customer experience officer at Redbox.
Pricing for newer releases on demand rentals start as low as $3.99 for 48-hour VOD rentals and $9.99 for EST transactions.
