Retail

Rapid Displays, Outform name CEO of new joint company

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May 5, 2021

Rapid Displays, a provider of kiosk merchandising, custom retail displays and store fixtures, and Outform, a provider of retail innovation services, have appointed Steve Adolph as chief executive officer of the to-be-announced group holding company, according to a press release.

Ariel Haroush, founder of Outform, has been named president and vice chairman of the board and will lead the creative, design, innovation, marketing and sales activities for the group.

Rapid Displays and Outform will retain their distinct brands but offer their portfolio of global brands and retailers the benefits of enhanced global scale and capabilities. In April 2021, the two businesses were combined under a holding company affiliated with Gemspring Capital, a private equity firm focused on partnering with middle market companies.

Adolph brings more than 30 years of experience driving growth of global consumer and retail services businesses. He recently served as president International of SPAR Group, a global provider of retail merchandising solutions. Prior to SPAR, Adolph was the president of Kalamazoo Outdoor Gourmet, a manufacturer of outdoor grills, pizza ovens and refrigeration.