News

Pilot on smart shopping carts could begin mid-'`04

February 19, 2004

FRISCO, Texas -- Fujitsu Transaction Solutions Inc. and Klever Marketing Inc. are co-developing a self-service shopping cart with a built-in wireless computer that shoppers can use to scan items while they are shopping.

Retailers will be able to use the device to present personalized offers or general product advertising to customers. Products developed through the alliance are expected to begin pilot-testing in mid-2004, according to an article on WiseMarketer.com.

For consumers, the system could bring benefits including discount coupons and an improved shopping experience. Shoppers who prefer self-service and want to work their way through their shopping trip more quickly can simply scan a loyalty card to identify themselves, scan their goods as they place them in the cart, and pay at checkout without waiting in line.