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PepsiCo introduces hydration kiosk to reduce single-serve plastic bottles

May 3, 2019

PepsiCo Inc. has introduced a new hydration system, marking the next step of its Beyond the Bottle initiative that allows ways to deliver beverages without single-use plastic bottles, following its recent acquisition of SodaStream, according to a press release. The new system makes it easier for people to stay hydrated with beverages, digitally track their hydration, and help meet the growing consumer demand for more sustainable packaging.

The hydration platform is made up of three components: a hydration dispenser, a companion, user-friendly smartphone app and a personalized QR code sticker for reusable bottles that allows consumers to be recognized by the dispenser. This allows users to set their own daily hydration goals and automatically tracks their way to meeting them. Additionally, it tracks their environmental impact with a count of plastic bottles saved with each pour, as well as over time saving preferences, like favorite flavors and carbonation levels, for future use.

"This new hydration platform is an exciting step in the PepsiCo Beyond the Bottle innovation pipeline," said Jim Andrew, executive vice president of SodaStream and Beyond the Bottle Ventures, in the release. 

The experience with the hydration ecosystem is completely customizable and offers a variety of zero-calorie flavor, carbonation and temperature options that can be customized for every pour. Everyone can create their preferred drinks and save their favorites in the mobile app, available for iOS and Android devices, for future pours. Additionally, all water is nano-filtered to guarantee clean water every time. 

"This new platform addresses a number of trends we're seeing resonate with consumers, including increasing concern for the environment and preference for refillable bottles, as well as desire for choice and personalization whenever possible," said Scott Finlow, chief marketing officer of PepsiCo Foodservice, in the release.

"Now, whether they're at home, work, or on-the-go, we've given people a way to make more sustainable choices throughout their day and achieve their personal hydration goals." 

This year, PepsiCo will launch the platform at select workplaces, universities and hospitality partners where there is the greatest demand to access still and carbonated water, and both sustainable and customizable drink options, with additional locations to follow.

Photo courtesy of PepsiCo Inc.