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Peerless-AV teams with Vsblty Groupe Technologies Corp on smart city kiosk
March 26, 2019
Vsblty Groupe Technologies Corp., a retail software and technology company that provides audience measurement using machine learning through computer vision, has introduced its VisionCaptor and DataCaptor technologies as part of Peerless-AV's Smart City Kiosk, according to a press release. VisionCaptor combines executed motion graphics or interactive brand messaging on any digital display at the point of customer contact with "first of its kind" FacialAnalytics. Vsblty's measurement technology records engagement rates, interactions, sentiment and real-time behavioral analytics.
"Beyond simply signage, our technology — which uses artificial intelligence combined with machine learning — enables consumers to interact with the display, manipulate content and engage in a rich, immersive experience through intuitive touch," Jay Hutton, Vsblty co-founder and CEO, said in the press release.
Hutton said that with this technology, message content can be specifically designed for individual viewing based on age, gender, location and day-parts, while at the same time capturing data on consumer traffic, engagement, dwell time and interaction.
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