Payments

Passenger shipper installs loyalty card kiosks on ferries

Image courtesy of Attica Group.

June 2, 2021

Passenger shipper Attica Group, in partnership with IT company CubeIQ Limited, has installed Seasmiles kiosks on 19 passenger ferries. The kiosks capture registrant data and process applications. HID Global's plastic card printer and encoders can instantly issue membership cards.

Attica Group is engaged in passenger shipping through Superfast Ferries, Blue Star Ferries, Hellenic Seaways and Africa Morocco Link.

Its Seasmiles loyalty program offers an all-year discount ticket policy, a three-tier card system and an "earn and burn" model which rewards an array of ticket purchases and transactions onboard in exchange for free tickets or meals and drinks when traveling.

Previously, passengers had to submit handwritten applications that did not protect any personal data and had to wait more than six weeks to receive their cards. Members can now sign up and immediately receive the loyalty card to start enjoying the benefits on-board.

Within the first 180 days of deployment, loyalty membership registrations increased to more than 15,000 and the kiosks personalized more than 40,000 cards.