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Palm taps D2 for Treo 680 kiosks

Palm uses an interactive bus shelter to build buzz for the Treo 680.

January 7, 2007

The premise for Palm's new Treo 680 seemed simple enough: upgrade a favorite PDA, repackage it under a new name, and sell itto more customers at the lowest price point of any Treo — less than $200. But simplicity is often deceiving.

Typical Treo users had been professionals on the go who purchased at higher price points to have constant access to business e-mail. The new users, those buying in at the lower price points, would seek other features. The trick became: How to demonstrate them?

The answer came in the form of a modified bus shelter, built around interactive signage.

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