Customer Experience

Optometric group files Eyebot complaint with FTC

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May 27, 2026

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The American Optometric Association is asking the Federal Trade Commission to investigate what it described as possible violations of the federal Eyeglass Rule involving automated vision-testing company Eyebot and contact lens retailer 1-800 Contacts, according to a Vision Monday report.

The organization said concerns stem from an automated kiosk in a Utah mall displaying 1-800 Contacts branding and advertising "free glasses prescriptions," language the AOA argues may conflict with federal rules governing how eyeglass prescriptions are issued following vision exams.

The AOA said it wants the FTC to examine several issues, including whether the phrase "free prescription" could mislead consumers, whether the kiosk adequately explains the limitations of the automated testing process and physician involvement, and whether the partnership complies with state consumer protection and professional practice laws. AOA President Jacquie Bowen said patients should clearly understand whether they are receiving a comprehensive eye exam and warned against reducing eye care to a retail transaction without sufficient medical oversight.

Eyebot defended its technology, saying the kiosks are designed to expand access to glasses prescriptions while maintaining clinical supervision. CEO Matthias Hofmann said the kiosks are intended for eligible consumers seeking updated prescriptions and are not replacements for full eye exams. He added that licensed eye doctors review and issue all prescriptions in accordance with state regulations and encouraged consumers to continue receiving regular in-person eye examinations.

The FTC request follows a complaint the AOA submitted to the Food and Drug Administration earlier this year, raising concerns about product claims and patient safety. Meanwhile, Eyebot has continued expanding its national footprint through partnerships and funding initiatives. In February, the company announced plans to use $20 million in new funding to accelerate deployment of its 90-second vision-testing kiosks in malls, grocery stores and other retail locations across the U.S.