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Online photo ordering continues to outpace kiosk processing
June 30, 2008
ATLANTA — MyPhotopipe.com Inc., a Web-based online provider of digital photo processing and related services, has announced that new industry data shows the number of prints made from digital photos continued to grow at double-digit percentage rates during April 2008, and that growth in online ordering continues to outpace all other methods of ordering prints, including in-store kiosks and other retail models.
The report, The U.S. Photo Industry 2008 Review and Forecast, was released last week by the Photo Marketing Association. The group is a trade organization of photo manufacturers and retailers.
According to the report, the number of prints made from digital photos increased 19 percent in April 2008 vs. prior-year levels, while online ordering with home delivery rose 37 percent. The share-of-market for online ordering with mail delivery grew to 16.5 percent, or about one out of every six prints made from digital images. Kiosks were flat at 14.8 percent, the second consecutive month where they fell behind online.
"Photography has interlocking links that spread across the Web in ways that keep people on their computers and within the Internet like no other retail product," said L. Douglas Keeney, chief executive of myPhotopipe.com Inc. "Photography has become more computer- and online-centric than most people realize."
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