News

OfficeMax deploys product advisor stations

November 16, 2004

SAN MATEO, Calif. - Forty Chicago-area OfficeMax stores have deployed Active Decisions' Active Advisor solution, according to a news release. The deployment leverages the power of OfficeMax kiosks to engage its customers, and ultimately close sales, as effectively as its most seasoned sales associates.

Active Advisor kiosks are available for shoppers to use in a "self-service" mode, assisting them in choosing the products that best fits their specific needs, and in a "shoulder-to-shoulder" mode with sales associates, giving shoppers a blend of personal insights and deep product content to help pinpoint the right product for them.

"We have a relentless focus on meeting our customers' needs. Equipping our sales associates with the knowledge and confidence to assess the needs of each shopper and find exactly the right product delivers a positive experience for the customer," said Ryan Vero, executive vice president of merchandising for OfficeMax. "The Active Advisor technology increases the effectiveness and productivity of all our sales associates."