NOVA, Givex partner to offer enhanced electronic payment

NEW YORK - NOVA Information Systems and Givex Corporation, a gift card and loyalty transaction processor, announced at the NRF Convention and EXPO a strategic alliance that will allow the respective companies to market enhanced electronic payment, gift, loyalty, and check products to merchants in North America.

According to a news release, the relationship introduces enhanced functionality to both Givex's and NOVA's solution portfolios. Additionally, it opens new distribution channels for Givex, and provides NOVA with extended cross-sell and upsell opportunities.

"NOVA recognizes the growing opportunities in the gift and loyalty markets," said Pamela Joseph, chairman, chief executive officer and president, NOVA Information Systems. "The Givex relationship will enhance NOVA's product offering, while expanding NOVA's geographic and vertical market reach for our processing services."

"Givex is very excited to be working with a leading payment processor like NOVA," said Don Gray, CEO and president, Givex. "The synergies between our companies and product offering allow us to capitalize on our core strength and offer our customers superior gift, loyalty and payment processing services."

Givex Corporation, a card management company, specializes in gift card and loyalty transaction processing for a wide range of industries including retail, hospitality, grocery, shopping centers and petroleum.

Givex provides merchants with solutions for managing various card programs including gift cards, multi-merchant cards, coupons, e-gift certificates, prepaid/stored value cards and loyalty points programs across multiple sales channels.

NOVA Information Systems is a wholly owned subsidiary of U.S. Bancorp. NOVA partners with financial institutions, independent sales organizations, associations, government agencies and community banks to offer integrated payment processing services to their merchants and retailers.

NOVA's products include credit and debit card processing services, software applications, electronic check conversion, gift card solutions and other value-added services to more than 750,000 merchant locations in the United States, Canada and Europe.