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NexTech AR Solutions integrates IBM Watson machine learning for e-commerce

December 28, 2018

NexTech AR Solutions has begun integrating IBM Watson's machine learning algorithms into its patent pending web enabled augmented reality platform as it builds an artificial intelligence based AR eCommerce solution. With AI, the platform will now be able to offer scanning of the body, hands and feet as well as facial features, to understand an individual shopper's style, sizes and preferences, as well as creating AR holograms acting as personal shopping assistants, according to a press release.

The AR eCommerce platform is expected to exit beta and have a commercial launch in January 2019, with AI features beginning to roll out in February 2019.

NexTech's web enabled AR eCommerce solution works on every browser, including but not limited to Chrome, Firefox and Safari, and on every device including desktops, laptops, iPads and mobile phones. With a web enabled AR solution, NexTech has eliminated the need to download an app, which has been the biggest friction point of AR adoption, according to the press release.