News

New perfume kiosk dispenses scent based on gender

January 14, 2009

FRANCE — Presensia, a French developer of interactive scent dispensers, and Quividi, an audience measurement solutions developer, have created TargetScent, which makes it possible to dispense fragrances according to the gender of a potential customer.

TargetScent is composed of a Scentys4 compact fragrance dispenser controlled by Quividi's VidiReports. Scentys4 can diffuse up to four different scents up to a 5-meter distance. Scentys uses a patented technology for fully dry diffusion (no liquids, anti-allergenic, no contact with the users' skin, controlled concentration ofperfuming materials). The Scentys4 dispenser can be completed with a screen that shows the video clip relative to the dispensed fragrance.

"This scent marketing tool is a world's first," said Clément

"It combines in a simple and efficient way the latest progresses in message targeting and the maturity of a scent marketing technology which has been adopted by many well-known perfume, cosmetics and wine and spirits brands," said Jeanjean, chief executive officer of Presensia.

TargetScent is already available at Presensia and its partners.

"We're empowering a new generation of in-store marketing tools that embed measurement, adaptation and interactivity capabilitiessimilar to what exists on the Internet," said Olivier Duizabo, chief executive officer of Quividi.