News

NetWorld Alliance publishes new roadmap for mobile retail apps

June 21, 2011

Louisville, Ky.-based NetWorld Alliance, publisher of Kiosk Marketplace, Self-Service World and other B2B news and information portals, has published "Executive Briefing: Mobile Retail Apps," the second in its series of reports aimed at taking complex and current business topics and making them easy to understand.

Topics covered in this report include:

• Which features and applications are mobile shoppers using the most often
• How mobile apps can drive foot traffic into the store
• How much higher the mobile conversion rate is compared to online
• Best practices for developing your mobile app

The report also includes a 22-page directory of app development vendors, with descriptions of capabilities and complete contact information for each. "Executive Briefing: Mobile Retail Apps" is priced at $199, and is available here.