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Retail

NBA playoffs drive adoption of cashierless retail in stadiums

Photo: PhotoGranary - stock.adobe.com

May 5, 2025

As the NBA playoffs progress, stadiums are increasingly implementing cashierless grab-and-go technology to enhance concession sales by reducing wait times, according to a Propango report.

Companies like AiFi are now powering cashierless systems in over 20 stadiums, including the Intuit Dome and State Farm Arena. The AI-driven systems utilize computer vision to track customers and their selections, linking to mobile payment apps via turnstile entry without employing facial recognition or biometrics, thus adhering to privacy regulations.

While traditional retail faces challenges with customer familiarity and the need for on-site support, stadiums benefit from existing staffing, making the technology more viable for managing high-volume, short-duration purchasing during events, according to the news report.




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