News

Nanonation software rocks Crossroads Guitar Festival

June 8, 2004

LINCOLN, Neb. — Billed as the "Super Bowl for Music Fans, the recent Crossroads Guitar Festival, held in Dallas, treated people to all-star concerts featuring Eric Clapton, B.B. King, James Taylor, Carlos Santana, ZZ Top and more.

This one-of-a-kind event brought the biggest names in music together and featured clinics, displays, a host of music enthusiasts, and localized, targeted, event-based marketing developed by Nanonation.

To make the experience more than just typical music festival, sponsors such as SBC hosted the festival's Guitar Center Village. At the Village, concertgoers were encouraged to explore and immerse themselves in the products and people.

Concertgoers could interact with mobile kiosks to send customized epostcards, listen to music and surf the web. A total of 10 stations were set-up specifically for the event and powered by Nanonation's award-winning software.

More than 170 hours of usage was reported and an additional 400 e-postcards were sent during the event, each one containing a picture of the concertgoer and a viral email message that highlighted the brand and product offerings of SBC's DSL service.

Bradley Walker, CEO of Nanonation, said this about the festival, "The Crossroads Guitar Festival showcases legendary talent and gives the music fan an unprecedented experience. Nanonation is proud to be able to deliver a fan experience that matches the excitement and talent surrounding this festival."