News

Nanonation delivers Mazda's dynamic showroom

February 23, 2004

LINCOLN, Neb. - It used to be the only way someone could experience a new car was to take a test drive. But if someone walks into one of Mazda's Retail Revolution dealerships today, they'll see how the showroom experience has changed.

To enable customers to "feel the Mazda experience," Mazda partnered with software developer Nanonation to create interactive kiosks deployed at participating dealerships across the United States, a news release stated.

The kiosks can be seen in seven dealerships currently, with an additional 10 more dealerships launching the systems by mid-year. Customers can use the units to configure and shop for their ideal car, all while getting treated to a multimedia experience designed to engage and inform.

While waiting for an oil change or test drive, customers can surf the Internet, shop for accessories, and view Mazda videos.

Jim Hoostal, director of retail development, Mazda North American operations, said, "We were looking for a way to engage our customers and start a conversation. The kiosks enable us to showcase our products in a way that can't be done through traditional brochures or media. Nanonation was able to provide us a complete solution to accomplish this."