News

Motorola to sell products through Zoom shops

September 25, 2006

LIBERTYVILLE, Ill. — Motorola Inc. announced it is the first mobile-device manufacturer to offer its products to consumers through robotic retail stores in a pilot program providing automated, on-demand retail solutions in key markets.

Leveraging small-format robotic stores operated by Zoom Systems, the new retail option will be placed in high traffic locations.

"Continuing our effort to reinvent mobile retail culture and transform the consumer experience, this on-demand retail solution is an interesting approach to the many extensions of our retail strategy," said Jason Few, corporate vice president of global retail for Motorola. "This pilot program is an opportunity to bring never-seen-before convenience to consumers who are looking for ways to make life easier."

These robotic stores will be branded "INSTANTMOTO" and are expected to be deployed in approximately 20 locations, from airports to malls, nationwide by November 2006.

The stores will house more than 25 Motorola products, including carrier-ready MOTORAZR handsets, Bluetooth-enabled headsets, cordless phones, car chargers and more.

The vending systems are now in the San Francisco International Airport and Macy's on State Street.