News

Meridian launches interactive digital signage kiosk solution

September 17, 2012

Self-service kiosk firm Meridian has launched a new interactive digital signage kiosk solution and powered the solution with their proprietary software, Mzero Application Platform, in order to provide a turnkey solution for its clientele, according to a company announcement. The digital signage solution utilizes VoIP, SMS messaging and QR codes to maximize client branding and user interaction.

Digital signage is expected to experience double-digit growth in the coming years, the company said. Nielsen's "Fourth Screen Network Audience Report" identifies digital screens in the "fourth screen" category in the U.S. having generated over 237 million monthly exposures to persons 18 years or older.

Digital signage solutions are most commonly utilized in the retail, entertainment, travel, hospitality, healthcare, financial and tourism industry yet continue to expand verticals as the self-service technology footprint expands. Meridian's digital signage solution can be interactive with wayfinding, virtual assistance, product information and a host of other applications to increase customer satisfaction and usage, the company said. The solution also provides options for additional screens to increase in-store digital signage to maximize client branding.

Meridian founder and CEO Chris Gilder said in the announcement that "Meridian's digital signage solution offers a high return on investment by maximizing client branding and increasing customer satisfaction. Our client's across the globe have expanded their presence with our solution and because of the flexibility in components and our on-site manufacturing facility, we have been able to deliver exceptional solutions quickly."

Meridian's Mzero Application Platform powers the digital signage solution. The MAP phone service provides an all-software approach to voice over IP calling over the Internet via wired, wireless or 4G cellular network using the kiosk's optional telephone handset, phone pad or on-screen prompts. MAP also sends outbound SMS messaging to maximize advertising opportunities and expanded branding to mobile devices. QR Codes can be incorporated to allow users to transfer information instantly to their mobile phone.

A proprietary Meridian software solution, Mzero Management Server Data Sync, provides key analytics for the digital signage solution. MMS Data Sync is a content management service that publishes and maintains profile-based content targeted to a specific area. The MMS Data Sync will collect content changes and update the content per a defined schedule. MMS provides key analytics for measuring return including impressions, clicks, calls and SMS. Meridian also offers downloadable summary reports of all advertising click impressions. The monthly report from Web service APIs provides upstream ROI data.

MAP also provides a dynamic and extensible multilanguage support for displaying content in 10 languages: English, Spanish, German, French, Italian, Portuguese, Japanese, Chinese, Korean and Arabic.

Read more about cellular digital signage.