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McDonald's launches DVD sales through Redbox kiosks

November 21, 2005

Video Business: After a successful test, McDonald's is entering the DVD sales business with the Nov. 29 release of "Millions of Cardinals Memories: Busch Stadium 1966-2005," an exclusive baseball title that will initially be available in the Denver market.

Redbox machines have been installed in more than 800 locations across the country, with their emphasis up to now being low-cost DVD rentals. The shift in business plan coincides with the announcement of a $20 million investment from coin-counting company Coinstar, which will now own 47.3 percent of Redbox.

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