Retail

Mars countertop freezers to offer ice cream at Circle K stores

Image courtesy of Phononic Inc.

May 19, 2021

To meet evolving consumer preferences for frozen products at the point-of-sale, Phononic Inc., a provider of solid-state cooling and heating technology, has partnered with Mars to deploy solid-state merchandising freezers at approximately 1,500 Circle K retail convenience stores in 14 regions across North America, kicking off the 2021 ice cream season, according to a press release.

Building off of a successful year-long pilot in the Southeast region that saw a significant increase in incremental year-over-year ice cream sales, U.S. consumers positively responded to the availability of the frozen treats at the point-of-sale.

Convenience stores are now able to leverage point-of-sale real estate because of solid-state advantages where traditional refrigeration was previously off limits due to the constraints of incumbent vapor compression technology.