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Mall kiosks aim to help shoppers find the perfect fit

August 8, 2005

The Wise Marketer: Intellifit Corp. has launched a high-tech pilot program in six U.S. malls aimed at clothing buyers. The Find What Fits measuring and sizing kiosk is being dubbed an "apparel search engine." Customers step inside a glass booth, where low-power radio waves capture their body measurements. The system then displays products from participating merchants that will fit them.

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