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Major department store adds touchscreens to deliver product info
October 16, 2008
Brand Republic: Retailer Debenhams has announced plans to trial a new touchscreen service in stores that is expected to grow sales of electrical goods by converting shoppers from browsers to buyers. Debenhams' flagship new Westfield London store, which opens Oct. 30, will trial the touchscreen kiosks that provide customers with advice and recommendations on electrical products. The shopper selects the category of electrical products and specifies price, feature/functionality and brand preferences. A selection is then presented to the customer so she can print out the products recommended.
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