STRATEGIC PARTNERS
October 26, 2006
The (Madison, Wis.) Capitol Times: Sears is highlighting its Lands' End brand in 100 stores, and is set to launch its 100th "store-within-a-store" by next week. Last February, the company opened its Lands' End shop, one of the first of its kind, in Sears at West Towne Mall. These departments, each about 10,000 square feet, bring together a wider assortment of the brand's apparel and home fashions. It features a computer kiosk for online browsing and shopping, and a sofa with a coffee table filled with Lands' End catalogs. Catalog or Web orders completed in the store come with free shipping.
