News

Kodak pegs future success on digital services

September 17, 2002

ROCHESTER, N.Y. -- Eastman Kodak Co. (NYSE:EK) is looking for a few good segments to drive its future growth. And the company is pinning its hopes on its digital photo kiosks.

Kodak's Picture Maker kiosks, the world's largest kiosk deployment with 35,000 units worldwide, is part of a strategy Kodak is calling Critical Few. The Critical Few strategy anticipates that Kodak's digital division will enjoy accelerated growth in the near future, moving the rest of the company forward.

Kodak's Perfect Touch digital photo processing service and EasyShare line of consumer digital cameras are also part of the Critical Few strategy, along with new businesses such as flat-panel displays based on the company's proprietary high-resolution sensors.

"The opportunity before us, which we define as the $385 billion infoimaging market, is far larger than the one we have served historically," Daniel Carp, Kodak chairman and chief executive officer, said in a news release. "Even small gains in a market this large -- it's at least four times the size of our traditional market -- will boost sales and bolster profits."

Kodak will discuss its Critical Few strategy and other ways to ferment company growth at its annual investors strategy review in New York City on Sept. 18.