News

Kodak joins Universal Pictures for integrated advertising of Hop

March 30, 2011

Eastman Kodak Co. announced today that it will participate in Universal Pictures' multimillion dollar integrated marketing and advertising initiative in support of "Hop," the live action/CG-animated comedy. The new release from Illumination Entertainment opens April 1.

The live-action portions of Hop were captured by cinematographer Peter Lyons Collister on Kodak Vision3 500T Color Negative Film 5219. The final prints were made on the new Kodak Vision3 Color Digital Intermediate Film 2254.

"Kodak is proud to join forces with Universal Pictures from end-to-end on Hop – from production to the marketing endeavor that embraces the smart technology innovations of today," said Lauren Lung, vice president and general manager of Kodak's motion picture business in North and South America.

Kodak's Retail Systems Solutions (RSS) and Entertainment Imaging (EI) groups will team with Universal Pictures to promote the movie through broadcast media, point-of-sale marketing and exclusive content offerings, which include Hop-themed bordered prints, photo books and collectors prints on Kodak Picture Kiosks across the country.

To celebrate the theatrical release of "Hop" and the upcoming Easter holiday, Kodak will host a Hop-themed contest on Facebook. Consumers may upload their favorite family photo into a Kodak Picture Kiosk Hop border on Kodak's Facebook page and receive a coupon for 10 free (4x6) prints with the purchase of 10 (4x6) prints.

The person whose photo receives the most votes will win two free movie passes each month for a year, as well as a Kodak – Hop Ultimate Gift Basket, which includes Kodak products, Hop merchandise, Hop movie tickets and candy provided by The Hershey Company. The contest runs from April 4 – 20. Consumers can visit www.Kodak.com/go/HOP for more contest information.