News

Kodak intros new Smart Print System

December 1, 2010

Eastman Kodak Co. today announced the availability of the PYNK Smart Print System at 5,000 CVS/pharmacy stores nationwide.

The PYNK Smart Print System, which automatically measures, crops, arranges and prints photos to fit a frame, uses proprietary Kodak technology that marries photos with "photo holders." It creates a print-to-fit system that breaks down design barriers, makes printing and framing images easier than ever, and makes printing and framing a matter of the consumer pressing a few simple buttons, Kodak says.

In just three easy steps, the new PYNK System solves the problems inherent in collage photo frame products, such as the time-consuming, arduous tasks of finding, cropping, printing and cutting perfectly sized photos to fit the predetermined shapes and sizes in multiphoto collage frames and other photo holder products, Kodak says. With the PYNK System, consumers simply select a KODAK PYNK Smart Print Ready frame or mat, type in the PYNK product ID number at a PYNK Ready KODAK Picture Kiosk, and watch as the KODAK PYNK Smart Print is printed to fit the product. Photos are automatically cropped, sized, arranged and printed on one sheet to fit the frame or mat, all in seconds. Simply slipping the printed sheet back into the matted frame finishes the job—all that's left for the consumer is to hang the frame.

"Consumers have always aspired to display beautiful collage frames in their homes, but the time and work involved didn't make it easily possible. Now with the PYNK System, anyone can create stunning designer-quality framed collages, in seconds," said Nicoletta Zongrone, general manager of retail systems solutions and vice president, Eastman Kodak Company. "We believe this solution is game-changing for the frame industry because our research shows that there is potential for incremental frame sales as a result of making the framing process this easy."

After conducting successful trials of the PYNK system at CVS/pharmacy stores in Westchester County, N.Y., the system debuts today at most CVS/pharmacy stores nationwide.