News

Kiosk technology driving Mazda's new retail philosophy

January 22, 2003

BOUNTIFUL, Utah -- Mazda North American Operations is promising car shoppers a unique buying experience, driven by kiosk technology.

The company's new retail philosophy is showcased at Utah's Bountiful Mazda, one of the country's largest Mazda dealers, according to a company news release.

"The blueprint for our new retail experience blends modern-day advances such as wireless technology and computer kiosks with sleek architecture and customer-centric design elements to create a car-buying experience like no other," Mazda's president and CEO, Charlie Hughes, said in the release.

Mazda recognized that the majority of auto shoppers rely on the Internet to gather objective and reliable vehicle information. Making computer kiosks available at the dealerships create a "site-to-store" experience, according to the release.