Customer Experience

Kiosk provider Sureway partners on ad platform

Photo: Adobe Stock

March 10, 2026

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Elmhurst, Illinois-based Sureway Games has partnered with Las Vegas firm Context Networks to expand the reach of Context's advertising platform through Sureway's cashless payment kiosks used in gaming and amusement venues, the companies announced in a press release. Under the agreement, Sureway will act as an authorized distributor of Context Networks' media solutions, using the Surepay Station kiosk as a primary deployment platform. The collaboration aims to combine payment technology with digital media capabilities to create new revenue opportunities for operators.

Context Networks operates the Contextual Promotions Media Network, a programmatic advertising platform that uses private blockchain technology to deliver advertising in regulated environments such as casinos, lotteries and iGaming platforms. The platform allows operators to deliver targeted promotional content and contextual advertising to guests while maintaining transparency and regulatory compliance.

Through the partnership, Surepay Station kiosks, originally designed to handle cashless transactions, will also serve as digital media channels. By integrating CPMN, the kiosks can display context-aware messaging and advertisements to patrons at key engagement moments, such as when they complete transactions. This creates additional opportunities for advertisers to reach audiences and enables gaming operators to generate incremental non-gaming revenue.

Both companies say the partnership reflects a shared effort to modernize in-venue technology and improve the guest experience without disrupting operations.