KFC China develops customer facial recognition technology to suggest menu items

Dec. 28, 2016

KFC’s Chinese division is creating kiosks that will suggest menu items to customers based on their appearance, according to The Daily Dot. Specifically, the technology reads facial expressions and other visual information, like age and gender, to determine how individuals with similar traits typically order. Then, the technology matches those preferences with appropriate menu items. 

KFC is working with Baidu, a Chinese web services company, to turn this idea into reality. The machines will look at a customer’s age, gender and facial expressions to make their best guess. If a 5-year-old is held up to the camera, the kiosk should suggest a kids menu. If an adult walks in at 8 a.m., it might be time for some biscuits.

The kiosk will let customers make the final decision, and will make adjustments based on the customer's selection so it can be more accurate the next time around.


Topics: Customer Experience, Restaurants


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