Customer Experience

Intersection, Vistar Media partner to expand OOH at transportation hubs

Provided

July 21, 2022

Inventory from Intersection, an out-of-home media company, is available for purchase via the supply-side platform from Vistar Media, a provider of software for programmatic digital out-of-home, according to a company press release.

Intersection's media is strategically placed throughout a consumer's daily route in major cities across the U.S. Buyers, including clients using the Vistar demand-side platform, can programmatically purchase Intersection inventory via open exchange or private marketplace deals, including:

• Street furniture includes thousands of LinkNYC screens in all five New York boroughs; bus shelters and Link screens in Philadelphia, as well as additional above-ground urban panels in Chicago, Philadelphia and other markets.
• Subway inventory includes underground transit locations such as NJ/NY PATH trains, Los Angeles Metro, Amtrak and other rail platform screens in Chicago, Wilmington, Delaware, Minneapolis and Philadelphia.
• Airport inventory, including United Airlines gate information displays throughout the U.S., is available. Screens in United Airlines and American Airlines clubs and lounges, as well as displays in Charlotte, Houston and Westchester, New York airports, will be available soon.

"We're thrilled to offer Intersection's compelling inventory to buyers, completing our robust marketplace of digital out-of-home networks," Lucy Markowitz, SVP, head of U.S. Sales at Vistar Media, said in the release. "These screens are in high demand from marketers for good reason - they provide perfect opportunities to reach consumers at multiple touchpoints during a day through eye-catching media."