News

Intersection to deploy digital upgrades to Los Angeles transit system

March 29, 2018

Intersection, a smart cities technology and media company, has been awarded a 10-year contract to sell and display advertising on the L.A. Metro Rail System by the Los Angeles County Metropolitan Transportation Authority, according to a press release. The partnership calls for Intersection to integrate its digital and static media products into the L.A. Metro system, which will improve the rider experience and drive revenues for the transit authority through enhanced advertising capabilities.

Intersection and L.A. Metro will implement a wide range of upgrades, including replacing static signage with state-of-the-art digital panels capable of delivering real-time transit updates, local information and other dynamic content. The upgrades will help L.A. Metro better communicate with customers and help riders navigate the system. Intersection will deploy and manage hundreds of digital displays as well as large-format digital station dominations and traditional static products, including large-format full wrap trains and station dominations, across Metro's 325 trains and 93 rail stations.

Intersection's media network extends to all of the top six U.S. Designated Market Areas — New York, Los Angeles, Chicago, Philadelphia, San Francisco and Dallas — in addition to other major markets such as Charlotte, Houston, Minneapolis, New Jersey, Pittsburgh, Seattle and London. Intersection's network reaches over 50 million people through more than 75,000 digital and static assets nationwide, including Link Wi-Fi kiosks, interactive IxNTouch displays, and IxNSight urban panels.