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Innerscope unveils biometric research tool

Innerscope Research has launched its Shopper Sensus Suite, a standardized consumer neuroscience platform designed to improve a customer's experience with package designs.

October 22, 2014

Innerscope Research has launched its Shopper Sensus Suite, a standardized consumer neuroscience platform designed to improve a customer's experience with package designs.

The Shopper Sensus Suite leverages Innerscope's kiosk platform to optimize the effectiveness of packaging by collecting and analyzing data, the company said. The solution can collect biometric, eye tracking, self-report and facial coding on 75 or more customers to analyze on buyer behavior and choice based on unconscious emotional response.

"A brand's packaging is the window to a product's purchase," said Dr. Carl Marci, Innerscope cofounder and chief science officer, in a company announcement. "Understanding how consumers identify, comprehend and emotionally engage with a brand's packaging -- and ensuring subsequent in-market effectiveness -- depends upon using the tools that provide a complete and accurate assessment of consumer response."

Here are some highlights of the new product:

• Package Equities. Critical in package redesign is understanding the elements owned by a brand, particularly those that should be not replaced in a redesign. Using core biometrics, implicit testing and self report, this solution identifies existing design equities, including the consumer engagement associated with them, and better informs creative strategy for a new design. 
• Package Screener. For brands considering multiple design concepts, this solution identifies the most viable package designs and provides insights for further optimization. Using biometrics, eye tracking and self report, this solution measures emotional engagement with the package, visual attention on key messages in correct sequence, and effective presentation of brand attributes. 
• Market Selection. This comprehensive assessment measures effectiveness of packaging concepts on their own, as well as on the retail shelf. Using biometrics, eye tracking and self-report, this solution identifies whether a package gains attention, creates positive emotional resonance, is easily identified, and is consistent with the brand.