News

Ignite helping banks to create mobile multi-channel banking

November 6, 2011

Ignite Sales, a provider of intelligent, customer-centric bank product sales and marketing solutions, has launched Ignite Recommendation Guides 5.0, enabling banks to create a multi-channel personalized banking experience anywhere, at any time, on any device.

The Recommendation Guides are now available on mobile devices such as iPads, smartphones and kiosks giving banks the ability to easily and cost effectively reach their customers to upsell and cross-sell products while increasing customer satisfaction, according to a company press release.

The Ignite Sales Product Recommendation Guide solution matches in real-time the most relevant bank product set based on a customer's specific needs, according to Mitchell Orlowsky, president and CEO at Ignite Sales. It's an automated process that eliminates the complexity of choosing the right bank product and guides customers, via a short interactive questionnaire, to a personalized recommendation of the best product bundles for their particular needs. It brings a personalized shopping experience for customers that is highly relevant, trustworthy and that adapts to changing customer preferences.

"Retail banks have never had a true customer-centric sales model. Most banks offer on average over 100 financial products and services, which are generally complex to sell," Orlowsky said in the release. "As a result, frontline employees can only master between six to eight products and customers have trouble determining which products are relevant to their need. Because of product complexity, product management also has difficulty establishing bundling strategies and identifying product gaps based on true interactive data."

He said Ignite Sales solves those problems using predictive analytics to create an automated customized sales guide, as well as provide in-depth customer insight that will help banks sell more product while increasing their customer satisfaction.

With this new release, Banks can use the Recommendation Guide solution on any channel of their choice.

Read more about customer experience.